The Detroit Auto Show has already started off on a bad foot before the doors to the convention hall had even opened, with numerous automakers, including Nissan and Mitsubishi, deciding to forgo the once mighty North American International Auto Show. However, this week it seems that Detroit may not be the only show of the auto show season to get a bump start.
The Japan Automobile Manufacturers’ Association has indicated that its 2009 Tokyo Motor Show may be canceled. Potential cancellation has stemmed from fewer automakers worldwide deciding to participate in the show suggest Nissan O’Fallon. This year will mark the 41st Tokyo Motor Show, and may be the first to be canceled in that time. The theme of this year’s show is “Fun driving for us, eco driving for earth.”
Many in the auto industry would like the show to go on. Members of the Japan Automobile Manufacturers’ Association feel that the show can be a symbol of industrial prosperity and a sign the industry. Massachusetts Used Subaru points out that the industry has faced plenty of negative attention lately and by ensuring the show goes on it will illustrate the industry is actually healthy and in good standing. Unfortunately, many industry experts feel that that outlook is a bit out of touch with reality. Overall auto sales have fallen dramatically over the past year, with consumers continuing to stay clear of dealerships worldwide. As a result, automakers have been forced to cut costs, including the marketing budgets that enable them to attend auto shows.
Although many Japanese and German automakers have already signed up to attend the Tokyo Motor Show, it’s believed that the Big Three may not have signed up to attend, which according to Nissan Service St Louis would create somewhat of a void at the show. While some of the Detroit Auto Show’s attendees bailed out, it’s hoped that the Japanese Big Three will remain committed to the 2009 Tokyo Motor Show. Otherwise, their absence may spell an unforeseen end to this year’s show.
While JAMA considers its options on how to hold the event, or have it at all, we’ll see how this month’s auto sales influence the outcome.
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Stay tuned to learn the fate of the Toyota Motor Show and check back here shortly.
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