Nissan are set to take a big risk with the introduction of the 2011 Nissan Juke Crossover. With the Cube, Rogue, Murano, Xterra, Pathfinder, and Armada, does Nissan really have room for another? Well, according to Nissan, the Juke Crossover is “a sporty crossover alternative to traditional small hatchback vehicles,” so in answer to that question, yes! While the Juke is considered to be “part SUV, part sports car”, let’s just hope the gamble pays off.
The auto industry has gone through many changes over the past few years, and this year’s North American International Auto Show truly exemplified this. These changes have been guided by people shying away from expensive, gas guzzling vehicles and migrating toward hybrids and other “green” options.
Despite the love affair American consumers have had with cars, this past year sales were very low. China has officially surpassed the United States as the world’s largest automotive sales market as auto sales in China last year increased by nearly 50 percent. On the other hand, American sales plummeted over 20 percent! Is this permanent? GM’s top executive, Kevin Wale, along with many other automakers seems to think so. Since we are in dire economic times, the jury is still out on whether or not these numbers are a clear indicator of where our auto industry is headed.
