As General Motors pushes to terminate Saturn and Pontiac, the automaker will be introducing impressive discounts in order to help deplete inventories of these two brands. GM employees and suppliers can get even better deal thanks to employee discounts as well.
Tens of thousands of GM employees can take advantage of this unique perk, which has long been a part of GM’s benefits package. In addition, GM is offering $7,000 off new cars until January 4.
The new discounts are intended to move Saturn and Pontiac inventories quickly so that GM and its dealers can focus more on its core brands, including Buick, Chevrolet, Cadillac, and GMC. GM employees are most likely to get the best dealers on these new cars, even below invoice price.
Jessica Caldwell, senior analyst at Edmunds.com, believes that the $7,000 discount is more hype than anything else. But, for dealers that have hundreds of unsold Pontiac or Saturn models sitting on their lot, it could be just what’s needed to push remaining inventory.
After deciding to remove Pontiac, Saturn, Saab, and Hummer, from its lineup of auto brands, GM will have plenty of cleaning up to do in 2010. As these vehicles are cleared from dealer inventories, GM may finally be able focus on all the right areas.
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