General Motors, and Penske Automotive, will be saying goodbye to Saturn as the attempt to sell the Saturn brand fell through. Production on Saturn vehicles has already been stopped, and now dealers will have just a few months to sell all remaining inventory.
Penske Automotive Group was in talks with GM for months in hopes of buying the embattled brand. The biggest challenge standing in the way of the Penske was finding another source for vehicles says Buick Birmingham since GM had no intention of continuing to supply the brand with vehicles. Penske had reportedly been in talks with French automaker Renault, but when discussions fell through, Cincinnati Used Cars suggests that Penske had no choice but to walk away from GM.
Once Penske walked away from talks, it took GM less than 24 hours to build the last Saturn vehicle. Currently, there are about 12,000 Saturn vehicles in inventory. Last month about 3,000 vehicles were sold according to sources at Chevy Parts New Mexico. It’s expected that inventory will be divided by GM to ensure as many dealers as possible have their needs met.
GM remains confident that it will be able to sell the remaining Saturn inventory. Unfortunately, Saturn dealers are so optimistic about the demise of the beloved brand.
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