Acura competes against some of the toughest competition in the business, going against the likes of Lexus, BMW, Mercedes-Benz, and Infiniti. Although Acura offers a strong product lineup, there are plenty of drivers that think the Acura brand is not quite on par with the premium brands it competes against.

With Acura facing issues concerning brand perception, Honda and Acura dealers alike, including Acura Trenton, are hoping that they will be able to alter perceptions and turn Acura into a major league luxury player. That is precisely what has caused dealers such as Dave Conant in Los Angeles to pour $20 million into his dealership, helping to give customers top notch service and amenities along with top notch luxury cars.

Acura corporate is also working hard to satisfy customers and dealers alike. According to one Pittsburgh Acura dealer, Acura dealers nationwide are raising expectations and as a result the automaker is rushing to build its reputation via its products, marketing, and dealer network. However, these improvements will not happen overnight, and will likely bear fruit in the long-term. Meanwhile, a BMW dealer Los Angeles believes that any brand in the luxury segment should exude quality, from the products to vehicle service. This is why the dealership experience is just as important as the cars themselves.

Unlike other automotive segments, the premium segment requires much more to excite customers. One dealership that specializes in Toyota parts and accessories says that technology is now so advanced and affordable that many features once reserved for high-buck autos are now widely available, even among affordable compacts. This has placed more emphasis on service and dealer amenities, which many Acura dealerships are ready to deliver.

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